tag:blogger.com,1999:blog-7150649422744296369.post7449966714513090781..comments2023-12-23T02:17:12.549-08:00Comments on Quest for Fun!: Business BooksGary Rayhttp://www.blogger.com/profile/11897166491600280320noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-7150649422744296369.post-15356434518671201662008-04-04T10:42:00.000-07:002008-04-04T10:42:00.000-07:00I believe that you should spend most of your marke...I believe that you should spend most of your marketing dollars on the following three areas:<BR/><BR/>1)Making your store the damnedest bestest most shweetest store in a 100 mile radius. You've got strong competition in that dept from Endgame, but pretty much no other.<BR/>2)The Web - you are doing good there. You may want to pay a slight pittance so that if someone types in D&D and Concord CA at teh same time, you get popped up. But that might happen naturally anyway.<BR/>3)Direct consumer marketing to your mailing list. With offers - good offers. It's no joke that it's 80% easier to get your already existing customers to spend more with you than it is to get new customers. Hand in hand with this, just about every person in your store should sign up for your Paladin club. And then you can send out even more targeted mailings to different segments based on sales - which you would pull out of your POS. Send GW mailings to your GW customers. MTG Mailings to your MTG customers.librarianhttps://www.blogger.com/profile/00910979028549627470noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-82300088878707620822008-04-02T15:31:00.000-07:002008-04-02T15:31:00.000-07:00Wow, the first line of my last post is really scre...Wow, the first line of my last post is really screwed up. I'm not sure if that was my fault or Blogger's, but barring proof to the contrary, I'm blaming Blogger! ;-)<BR/><BR/>It should have said "Who is the main target of your ads?"Fulminatahttps://www.blogger.com/profile/14332824290977548527noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-40199121118092915752008-04-02T15:11:00.000-07:002008-04-02T15:11:00.000-07:00Yearbook ads?Yearbook ads?JoeDoghttps://www.blogger.com/profile/04768616880852081399noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-79081797288363297482008-04-02T11:13:00.000-07:002008-04-02T11:13:00.000-07:00I think you need to decide wWmain target of the ad...I think you need to decide wWmain target of the ads? Your core demographic may best be served by the kind of "alternative" methods discussed in the book combined with a few carefully targeted traditional ads.<BR/><BR/>Reaching the muggles is the tricky bit, and I don't know how much it's worth to target them beyond the yellow pages ad.Fulminatahttps://www.blogger.com/profile/14332824290977548527noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-17003427497688984042008-04-02T10:31:00.000-07:002008-04-02T10:31:00.000-07:00How about making donations to local independent ra...How about making donations to local independent radio stations (90.5 the edge in your area for example) as doing so often results in a free radio ad thanking the donating business. I believe the amount you donate can be very low and in most cases the target audiance is your main demographic - college and HS range. Something to consider.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-77076193306843666342008-04-01T17:04:00.000-07:002008-04-01T17:04:00.000-07:00I've tried radio and it worked poorly, as did movi...I've tried radio and it worked poorly, as did movie theater slide ads.Gary Rayhttps://www.blogger.com/profile/11897166491600280320noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-13825670975229012922008-04-01T17:00:00.000-07:002008-04-01T17:00:00.000-07:00I think radio would be a bit of a waste. A good we...I think radio would be a bit of a waste. A good web presence and then figuring out a way to reach kids and their parents to try and grow the hobby is the best bet. The avid gamers in the area already know Gary and he reaches them through Paladin club card mailings.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-37621313443263400782008-04-01T15:14:00.000-07:002008-04-01T15:14:00.000-07:00Just to continue the informal survey, the only tim...Just to continue the informal survey, the only time I ever saw your television ad was when it was linked to your site.<BR/><BR/>Television was an awesome medium for advertising back when there was three networks and a dozen channels. I question its worth for the average local business in today's environment, but it's hard to say what to replace it with. <BR/><BR/>The best way to reach me today with advertising is a properly targeted google ad.<BR/><BR/>The best ways to reach the muggles are probably your yellow page ad and radio.Fulminatahttps://www.blogger.com/profile/14332824290977548527noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-72353839996149488252008-04-01T12:47:00.000-07:002008-04-01T12:47:00.000-07:00saw one ad back in 2005, very late at night.saw one ad back in 2005, very late at night.JoeDoghttps://www.blogger.com/profile/04768616880852081399noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-41589741504225312712008-04-01T12:21:00.000-07:002008-04-01T12:21:00.000-07:00I have never seen one. I live in Oakley.I have never seen one. I live in Oakley.Bloodwolfhttps://www.blogger.com/profile/04190295752734628697noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-28052591767240755932008-04-01T12:16:00.000-07:002008-04-01T12:16:00.000-07:00Comcast and Astound.Comcast and Astound.Gary Rayhttps://www.blogger.com/profile/11897166491600280320noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-75050944385867515162008-04-01T10:59:00.000-07:002008-04-01T10:59:00.000-07:00What do you advertise your commercials on? I gues...What do you advertise your commercials on? I guess, not cable, right?Bloodwolfhttps://www.blogger.com/profile/04190295752734628697noreply@blogger.comtag:blogger.com,1999:blog-7150649422744296369.post-42514689262340613782008-04-01T08:50:00.000-07:002008-04-01T08:50:00.000-07:00I would think that a combination of word of mouth ...I would think that a combination of word of mouth (i.e. prizes and other giveaways for events) and targeting school auctions to get new gamers (or their parents) would be best. I have never seen the commercials since we have Comcast but I tend to tune out commercials as noise anyway.Anonymousnoreply@blogger.com