Saturday, August 18, 2007

Straw Stores

The local Games Workshop store closes in less than a month and we noticed that they didn't include us on their flyer for other local stores. All of the local stores listed on the flyer were at least 20-30 minutes away, so we figured this was a simple oversight. I personally brought them flyers with our information on it, including a map to the new location, since we're opening up a big store with a game center shortly after they close.

Today I learned the district manager tossed the flyers. Not the employees or the manager, but the district guy. This was after my GW sales rep said he would pass my info on to him so they could add me to their listing.

The most logical reason I can think of is that they plan to re-open nearby sometime in the future (true) and that they don't want to advertise their future competition. Instead they advertise "straw stores" so far away that they know they'll be able to drag back the faithful. Of course, Games Workshop insists that local stores aren't competitors, that they work hand-in-hand with locals.