Monday, February 25, 2008

The Price of Paint

Price Increases: Several publishers and manufacturers have announced price increases lately, but none has me more concerned than Vallejo. My main distributor uses an importer that gets Vallejo products from the company in Spain. The dollar de-valuation has made anything from Europe much more expensive. Vallejo paints are no exception, and it looks like they'll be going up to $4/bottle from $3.29. They may be good, but they're not that good. Vallejo paints are already slow in the store, with Citadel paints dominating sales. I probably sell five times more Citadel than Vallejo and being 25% more expensive won't help Vallejo catch up.

I may need to drop some Vallejo lines, especially Game Color, which was designed to emulate Citadel colors. Right now I'm letting my Vallejo stock dwindle down to a bottle of each color (Citadel is never allowed below 3!). I'll be talking with my Game Color customers and asking their opinions.