Most of our events use a voucher program. This means you sign up the night of the event, pay $5 and get a $5 gift certificate. It's "free," essentially, but the voucher ensures we gain some sort of benefit from the event. Most people buy snacks and drinks with their vouchers, but for some it's the basis of most of their product purchases. A couple months of vouchers will buy you the latest D&D book, a box of Space Marines, or the average priced board game.
To kick off the new year, we're starting up a New Guy Night, where you bring in a new person, someone who hasn't participated in our Game Center for over a year (or ever) and you (the bringer) get a free voucher that night, rather than paying for one. Also, just so you don't think we're overly sexist with our New Guy designation, if you bring a female participant (or if you are one), you and your guest both get a free voucher rather than buying one. We want to encourage more women.
What about pay events? There are some events that aren't part of the voucher system because they include a lot of product with the event, such as Friday Night Magic. In those cases, you still get the $5 voucher for bringing the new guy, but normal event fees apply.
You can take advantage of new guy (or new gal) as many times during the month of January you want, as long as your bring a new person.
If you have any questions, let us know. I'm making this up as I go.