Monday, March 28, 2011

ICV2 Q4 Comparison

The Q4 2010 numbers for ICV2 were released today. We've increasingly found our numbers pretty much in line with theirs. Let me just say Q4 sounds like a million years ago as we approach April. Here's how we fared and how it's looking for Q1 2011.

Top 5 Roleplaying Games – Q4 2010

ICV2
BDG
1
Dungeons & Dragons
Dungeons & Dragons
2
Pathfinder
Pathfinder
3
Dark Heresy/Rogue Trader/Deathwatch
Dark Heresy/Rogue Trader/Deathwatch
4
Dragon Age
Dresden Files
5
Mutants and Masterminds, inc. DC
Diaspora

I can tell you that Pathfinder has kicked the bejeezus out of D&D in Q1 of 2011, due to weak releases by Wizards of the Coast. With twice as many Pathfinder releases in 2011, I expect that to continue. Eclipse Phase caught fire after it got previewed in our monthly RPG club. Sales fit somewhere in the middle of all those Fantasy Flight RPGs. The Leverage RPG out-sold Dresden Files, but both were in single digits.





Top 10 Hobby Channel Collectible Games – Q4 2010

ICV2
BDG
1
Magic: The Gathering
Magic: The Gathering
2
Yu-Gi-Oh! TCG
Yu-Gi-Oh! TCG
3
HeroClix
D&D Miniatures
4
World of Warcraft
Pokemon TCG
5
Pokemon TCG
Naruto CCG
6
D&D Miniatures
World of Warcraft
7
Legend of the Five Rings CCG
Axis & Allies
8
Naruto CCG

9
Star Wars CMG

10
Axis & Allies


The big surprise in Q1 was how we sold out of Heroclix on release with quite a bit of demand still left. Last time we tried Heroclix we brought in half a dozen booster packs and it took months to sell them. This time we bought quite a few bricks and a league kit and they evaporated in one day. We'll be somehow running Heroclix events starting in April, despite there being no supply of product anywhere. We're also re-launching Legend of the Five Rings CCG upon the next sets release.




Top 10 Hobby Board, Card, Family Games – Q4 2010

ICV2
BDG
1
Settlers of Catan
Forbidden Island
2
Ticket to Ride
Settlers of Catan
3
Small World
Betrayal at House on the Hill
4
Munchkin
Dominion: Intrigue
5
Dominion
Atlantis
6
Dixit
Castle Ravenloft
7
Axis & Allies
Dominion: Prosperity
8
Carcassonne
Arkham Horror
9
Pandemic
Dominion
10
Forbidden Island
Dixit

What gets overlooked mostly in these rankings is the success of the FFG living card games. They don't sell enough to make it onto the hot lists, but we regularly go through about ten Game of Thrones chapter packs, seven Warhammer Invasion and even one or two Call of Cthulhu packs.

The top Q1 board games are Mansions of Madness (FFG), Wrath of Ashardalon (WOC), Settlers of Catan (MFG), Betrayal at the House on the Hill (WOC) and Nightfall (AEG). Q1 has seen our Euro game sales fall off pretty heavily.




Top 5 Non-Collectible Miniature Lines – Q4 2010

ICV2
BDG
1
Warhammer 40k
Warhammer 40k
2
Warmachine
Warhammer Fantasy
3
Warhammer Fantasy
Warmachine
4
Hordes
Malifaux
5
Malifaux
Hordes

This is the most steady of categories, with not much news except at the basement, where Dystopian Wars failed to gain traction due to the inability to supply the US with rulebooks and models simultaneously. I gave up on them in exasperation. There is serious resistance from customers to anything new in this category right now. I can live with that.

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