The vertically-integrated Games Workshop, which owns and operates 348 retail stores (24 were opened and 11 were closed during the year), saw its sales via its own stores rise from 48% to 49% during the year. Direct online sales also gain a percentage point of share going from 10% to 11%, while sales through independent retailers declined from 42% in 2006 to 40% in 2007.
Friday, August 3, 2007
GW Sales Down
Sounds like a good justification for focusing on the retail stores (as they've been doing).
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You can read an interview with the head of GWs USA sales, Steve Morgan, on http://gamingretailer.com/ (probably have to register first). He's pretty much detailing their new approach to their own stores and independent stores.
ReplyDeleteDave
Thanks Dave,
ReplyDeleteI am a gamingretailer member so I took a look. The article goes over the changes that have taken place that were implemented last year.
I used the space alien analogy before when talking about the new GW: If you had landed on planet Earth last June and started a game store (there are stranger stories), you would find GW a company with phenomenal customer service, head and shoulders above everyone else.