Thursday, April 3, 2025

Trump Tariffs and the Flight to Quality

My first impression is that the new tariffs will increase my store’s cost of goods by around 23 percent, most of which will be passed on to consumers. I already had the spreadsheet made.

There will be a big attempt to pivot away from problematic products. This 23 percent amounts to hundreds of thousands of dollars in what amounts to a tax, just pushed down the chain to the end user.

Here’s what I expect to happen:

  • Some games will become clearly untenable because they’re simply too expensive to carry. An $80 Catan? Sure, we'll keep carrying it, but we won’t be selling nearly as many.

  • Other games may seem viable at first, but as customer behavior shifts, we’ll end up stuck with them. That means we need to be more cautious. This always happens during a recession, and...

  • There will likely be a recession.

  • Inflation is likely to spike.

  • Unemployment could double, over 7%. That’s what economists are predicting.

We’ll probably see a “flight to quality,” where people adjust their spending habits. Big purchases like cars and vacations might get postponed. But hobby games? People will still buy them—even more so, even at 23 percent higher prices. Hopefully from me still.

This will definitely change our product mix. Board games and non–Games Workshop miniature lines could start to disappear from our shelves.

If I had to guess, I’d go through our best-selling board games, cut projected sales in half, and keep only the ones that still meet our metrics. I think about 20 percent of our current lineup will make the cut. We carry a lot of marginal board games. We carry a lot of marginal everything.

It’s possible we no longer carry marginal things—anything I wouldn't order by the case. That’s not good news for the game trade.

We’ll probably survive. We might even prosper. We’re selling life preservers on the Titanic. Great! Until your socks get wet.

This is not madness. It’s simply a regressive tax that helps fund tax cuts for the wealthy. There was nothing wrong with the previous economic order. Nobody was getting taken advantage of. Manufacturing isn’t going to change locations. The job market won’t fundamentally shift. We certainly won’t be hiring for a while.


No comments:

Post a Comment