Sunday, May 18, 2014

Kickstarter Press Release

An interesting writing exercise, which, of course, anyone is welcome to take and use in the local rag:


It's Your Store! Says Game Store Owner Looking for Crowd Funding 

Concord, California - May 18, 2014 - While small businesses struggle to obtain bank loans for much needed expansion, one local business owner is tapping an unusual source to build his community center - his customers.

Gary Ray has been running Black Diamond Games for nearly ten years, starting with little knowledge and a tiny retail store in Walnut Creek, and later doing well enough to move to a much larger store in Concord.

"We hold game events until 10pm every night," says Ray, "and we've been at capacity for years. We need more space."

Hobby games are a little known niche, but lately they've grown in popularity with the mainstreaming of geek culture. The top hobby game, Magic: The Gathering, a 20 year old collectible card game, packs most game stores with eager customers wanting to test their decks. Board games have also exploded onto the scene, with the hit TV series Big Bang Theory featuring once obscure hobby game Settlers of Catan, and regular episodes featuring the fantasy game legend, Dungeons & Dragons.

"With so many gamers wanting to play in our game center, we needed to expand. We managed to obtain a bank loan, but it just wasn't enough." Ray explained. "We needed more funds, and we believe our community will step up to chip in through our Kickstarter campaign."

Kickstarter allows project creators, like Ray, to create projects and obtain funding through backers, who sometimes contribute as little as $20. Ray's Kickstarter went live recently, and has already gained traction with his customers by offering a combination of store swag and a gym membership model.

Other options include a "Wall of Knighthood," recognizing supporters with their name and heraldic symbol, ways for game publishers to get recognition with movie style posters, and even consulting offered to other game stores. "I wanted to make sure everyone had a chance to support us, at every tier of my industry," Ray explained.

Gary Ray owns Black Diamond Games at 1950 Market Street, in Concord, California. They're open every day until 10pm, and by all accounts, are packed to the gills with excited customers.


Gary Ray
1950 Market Street, Suite E
Concord, CA 94520

Kickstarter Link:


(365 words)


  1. Christopher PetersonMay 18, 2014 at 11:19 AM

    Quick, before it's too late:
    "mainstreaing of geek culture." *


  2. Good catch.

  3. Shouldn't there be a pointer to the kickstarter somewhere? Am I just overlooking it?

  4. Added to the bottom.

  5. Shortened URL with Metrics

  6. Another good catch.

  7. Christopher PetersonMay 18, 2014 at 3:14 PM

    Back for more:
    "They're open every day until 10pm, and by all accounts, is packed to the gills with excited customers."

    Mixing plural and singular. They're open/is packed

  8. Thanks! You guys are very forgiving readers. I rarely get this much feedback on my crappy writing.

  9. Hi Gary, I pledged $10, but it took me a while to figure out that I could pledge $10. My advice is to add a $5 or $10 level, even if it's just the same benefits as the Friend of the Store, as it makes it easier (and more obvious) for people to contribute at those levels.