Wizards has recently been talking about a renewed focus on its core brands, Magic and D&D. Those are both longstanding brands, which some might even call mature. Can you talk about how you can grow sales for those brands, and whether that involves finding new customers, creating more products through line extensions, or both?
Both. We have an array of initiatives and product releases that will get current gamers more involved with our core brands as well as bring new people in. Particularly in tough economic times, customers will gravitate towards established brands that they trust and have proven play value -- a "flight to quality." Then the critical mass effect occurs -- more players means more interest by others in playing…and so on.