My latest supply problem is not from Fantasy Flight Games, Days of Wonder or any of the usual suspects, it's Mexican Coke. Costco has been out of it for a while now, with the shipment delayed for the past few days. It's by far the best selling drink we sell and it dwarfs sales of regular Coke.I'm at the point where I need to plan storage space in the office for this stuff. It's sells that well and it's inconvenient to get. The chart below from the Wall Street Journal is pretty interesting, although note that one is in billions while the other is in millions. It shows regular Coke sales falling while Mexican soda sales have been on the rise. It's corn fatigue. Mexican Coke is made from cane sugar, the old fashioned way. Soft drinks in the US are usually made from corn syrup.
Cane sugar is popular enough that the big beverage companies are starting to take notice. Pepsi filed for a patent this month for a product called Pepsi Raw. This innovative new product contains ... pure cane sugar.
