We just hit pre-order number 11 at the store for the D&D 4E gift set. Ok, number eleven was me, but still, that's ten other people who are interested enough to put down a non-refundable deposit. We're offering a 10% discount for those who pre-order, something we don't normally do. Although we'll have a giant supply of books coming from multiple sources, including book distributors, to hedge against WOTC asshattery, we're ordering fewer of the gift sets, so pre-orders are helpful. The official street date is now Friday, June 6th.
Number of in-store discussions about buying Pathfinder RPG as a serious alternative : Zero.