- MTG - Alara Reborn Booster Display
- D&D - Arcane Power
- MTG - Duel Decks: Divine vs Demonic
- MTG - Alara Reborn Intro Pack
- War of the Ring Rulebook
- Settlers of Catan Rev.
- D&D - Player's Handbook 2
- PKM: Platinum Booster
- 40k: Assault On Black Reach
- Descent: Journeys In the Dark
- MTG: Conflux Booster Display
- MTG - Alara Reborn - Fat Pack
- MTG - Shards of Alara - Intro Pack
- MTG - Conflux - Booster Box
- MTG - Conflux - Fat Pack
- Yu-Gi-Oh! 5D's: Crimson Crisis
- MTG - Shards of Alara Booster
- 40K: IG Shadowsword / Stormlord
- 40K: Tyranid Battleforce
- WFB: Bretonnian Battalion
- Yu Gi Oh Spellcaster's Command SD
- White Dwarf # 352
- SWM Imperial Entanglements BP
- Fields of Fire 9th US Infantry
- DDM: Against the Giants
Notice anything? About half the list is Wizards of the Coast. A quarter is Games Workshop. What new games are in that other quarter? One GMT game. It's actually normal for the season, although there are usually a few more "indie" hits.
These top 25 items comprise 25% of our sales. The other 75% consists of over 1,200 items. Anyone can stock the top 25%, the best sellers. That's where you'll see the big box stores picking the low hanging fruit. The real work, the business of a game store, is managing the bottom 75% of sales, the stuff that comprises 98% of your sales by item. The energy, innovation and excitement is usually in that bottom 75%.
Here are the top 25 games, which I think shows a bit more excitement. A few of the up and comers are highlighted:
- Warhammer 40K
- Dungeons & Dragons
- Warhammer Fantasy
- War of the Rings
- Fantasy Flight Games
- Flames of War
- Mayfair Games
- Rio Grande
- Steve Jackson Games
- Star Wars Miniatures
- Uncharted Seas
- Days of Wonder
- Z-Man Games
- Playroom Entertainment
- Dark Heresy
- World of Warcraft CCG
I am very glad to see War of the Ring up there, I was getting a little worried that the interest was very low.ReplyDelete
Unfortunately, it looks like WOTR plastics will get hit hard by the June 1st GW price increase.ReplyDelete
In other words - now is the time to buy LOTR minis.
WOTR is solid. There was an initial surge of sales. Now we'll see a bit of that level off. Then we'll get more new releases soon and it should stabilize and fly straight.ReplyDelete
As a retailer, it's everything I could ask for. A competently designed new game with all the models available (and more coming) that has an installed base of fan support.
This comment has been removed by the author.ReplyDelete
Lol, comment Take Two:ReplyDelete
Hey, are you familiar with the Long Tail retail concept?
From this post (very enjoyable, as always!) I guess you might be but, if not, it could be an interesting read for you, all about the importance of the stuff outside of the bestseller lists.
The book, The Long Tail by Chris Anderson, is an expanded form of an essay that first appeared in Wire magazine.
The long tail has a lot of application in the game industry, especially role-playing games. The PDF arguments of late are partially about long tail and partially about satisfying micro-demand for unusual product. For many people, the outrage is not that Wizards of the Coast pulled current 4th edition D&D product, it's that they pulled ALL their product, including lots of out-of-print stuff.ReplyDelete
In role-playing it has been possible to play just about every version of a role-playing game ever created via PDF documents. That's great if you're a player, but if you're a brick and mortar store, the available players for these kinds of games becomes highly fragmented and in ways that don't bring you customers for the most part.
I wonder if the plethora of RPGs via long tail actually has a negative effect on gaming. How do you find enough players in a dwindling base if everyone insists on grouping up in clumps of 5-6 for every printed over the last 35 years? Sometimes I get the impression that there are a hundred local groups of 3 players who never actually play because they can't hit critical mass. Blame the long tail? Maybe.
It's posts like these that could make me think - hey, I'll open a store that focuses on Magic - it's obviously working for BDG.ReplyDelete
Check out the top sellers at Alliance for the same period:ReplyDelete
We're probably fairly typical.