On the Second Day of Retail,
My game store gave to me
Undesirable Color
and a helping of market saturation
German Yellow (Vallejo VC806)
Undesirable Color
and a helping of market saturation
It's not that I'm surprised that a color like German Yellow took me 5 years to sell 6 bottles (the last one selling this afternoon). What's surprising is that Flat Yellow, a couple slots over, sold 21 bottles in the same period.
Even more surprising, the Flat Yellow equivalent in Citadel, Golden Yellow, sold the equivalent of 85 bottles during that same period. We can add to the list of why something doesn't sell: wrong brand. Brand loyalty is very important, but only a few brands have cachet in the game world.
Golden Yellow (Citadel 61-09)
Even more surprising, the Flat Yellow equivalent in Citadel, Golden Yellow, sold the equivalent of 85 bottles during that same period. We can add to the list of why something doesn't sell: wrong brand. Brand loyalty is very important, but only a few brands have cachet in the game world.

The eye can discern over a million different colors, but when it comes to paints, how many do we need? If you're a historical painter, just about every color that was ever used on a uniform or vehicle. The Vallejo line has over 200 colors to represent this, but there are only a small number that sell well, probably around 25.