GW Sales Down

Sounds like a good justification for focusing on the retail stores (as they've been doing).

The vertically-integrated Games Workshop, which owns and operates 348 retail stores (24 were opened and 11 were closed during the year), saw its sales via its own stores rise from 48% to 49% during the year. Direct online sales also gain a percentage point of share going from 10% to 11%, while sales through independent retailers declined from 42% in 2006 to 40% in 2007.